During my time at Hasbro I’ve worked on dozens of commercials, sizzles, bumpers, social content, digital teasers and more. The group that I worked in was a true “soup to nuts” department that handled everything from the idea to production, post production and QA services. We are briefed on the product, and developed concepts that are presented to back to the brand team. Once a direction is chosen we then work on scripts, casting, location (virtual, studio or on site), graphics and vendor searching. Depending on the project, we would work with our in-house graphics and editing department or with an outside vendor and oversee each asset until it was ready to be published.
Role: Creative and Art Direction
Littlest Pet Shop