Hasbro: Bringing Play to Life Across Screens

As part of Hasbro’s in-house creative team, I helped concept and direct campaigns for brands across toys, games, and entertainment. From commercials and sizzle reels to social and digital teasers, our team handled every stage—idea to final delivery.

Working within a true “soup-to-nuts” department, I led creative from concept through post-production. We developed ideas, pitched to brand teams, wrote scripts, directed shoots, oversaw graphics, and partnered with editors and vendors to bring each story to life—whether in studio, on location, or virtually.

Role: Creative Direction, Art Direction