GMC wanted to create some high-end cinemagraphs that would feature some of their vehicles. Recently the brand was focusing on the female audience so logically we felt that this was a great opportunity to make these more about lifestyle and fashion while showing off the beauty of the vehicle as well. I was very fortunate to work alongside a photographer that has extensive experience in fashion photography as well as creating stunning cinemagraphs.
Role: Creative & Art Direction
Photographer: Chloe Aftel