GMC automotive cg

As part of my role for GMC was to develop a new high-end cg look for their brand. I’ve had the pleasure of working with world class companies to concept and create beautiful imagery that showcases GMC vehicles in their best light. It’s a process of shoot plates and domes and many hours compositing images that look and feel real.

One specific piece that I developed was taking an every day 360 view of a vehicle and work with the companies to create a custom camera setup that would capture imagery in a way that had never been done before. You can view a sample of this here.
Role: Creative & Art Direction
Creative partners: BigBlock / 3DS / Mackevision

Various vehicle renderings